Unternehmerischer Lizenzstrategien Betriebswirtschaftslehre Technologie Innovation PDF 0bd58afdb

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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) by

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Consumer Behavior Analysis Rational Approach PDF 334fa9ec1

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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice PDF




: Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

ISBN : #0415519209 | Date : 2013-04-05

Description :

PDF-1e101 | Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis an… Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice


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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice by

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Empowering Brands Customer Integration Classification PDF 10ad834a5

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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) PDF




by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

Description :

PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) by by Jörg Sesselmann

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American Caribbean Perspectives Development Relations PDF 605b8ebf9

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Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404302 | Date : 2014-12-10

Description :

PDF-69849 | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean…. Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) by

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Managing Business Projects Thomas Stoehr PDF 77f54255f

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Managing e-Business Projects PDF




by Thomas Stoehr : Managing e-Business Projects

ISBN : #3540421653 | Date : 2002-01-10

Description :

PDF-a86af | Written on the back of first-hand experience this book provides a solid framework for managing e-business projects. The book is primarily intended for current and prospective e-business project managers who wish to share ideas, experiences, and best practices. Recent market surveys indicate that many e-business projects fail due to project mismanagement. Various project management techniques from … Managing e-Business Projects


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Managing e-Business Projects by by Thomas Stoehr

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Advanced Web Technologies Applications Jeffrey PDF A2c776603

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Advanced Web Technologies and Applications PDF




: Advanced Web Technologies and Applications

ISBN : #3540213716 | Date : 2004-05-27

Description :

PDF-e195d | The Asia-Paci?c region has emerged in recent years as one of the fastest g- wing regions in the world in the use of Web technologies as well as in making signi?cant contributions to WWW research and development. Since the ?rst Asia-Paci?c Web conference in 1998, APWeb has continued to provide a forum for researchers, professionals, and industrial practitioners from around the world to share their … Advanced Web Technologies and Applications


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Star Brands Managers Manage Market PDF 99bf251d9

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Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands PDF




by Carolina Rogoll : Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands

ISBN : #1621534634 | Date : 2015-06-02

Description :

PDF-0fd8e | For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing… Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands


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Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands by by Carolina Rogoll

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Transform Your Supply Chain Releasing PDF 4b5925757

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Transform Your Supply Chain: Releasing Value in Business (Smart Strategy) PDF




by Jon Hughes : Transform Your Supply Chain: Releasing Value in Business (Smart Strategy)

ISBN : #1861520549 | Date : 1998-03-26

Description :

PDF-61542 | Transform Your Supply Chain comprehensively covers the field of strategic supply chain management. It takes a direct but challenging approach to the subject and uses international case studies to bring it to life. It enables the reader to: understand the different types of supply chain and trading relationships; plan a business development strategy for boosting profitability across the supply chai… Transform Your Supply Chain: Releasing Value in Business (Smart Strategy)


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Transform Your Supply Chain: Releasing Value in Business (Smart Strategy) by by Jon Hughes

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Trend Driven Innovation Accelerating Customer Expectations PDF B19fd2cca

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Trend-Driven Innovation: Beat Accelerating Customer Expectations PDF




by Henry Mason : Trend-Driven Innovation: Beat Accelerating Customer Expectations

ISBN : #1119076315 | Date : 2015-10-05

Description :

PDF-c6b4d | Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki… Trend-Driven Innovation: Beat Accelerating Customer Expectations


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Trend-Driven Innovation: Beat Accelerating Customer Expectations by by Henry Mason

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Lexikon Kennzahlen Marketing Vertrieb Marketing Cockpit PDF 9026cdc74

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Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) PDF




by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

ISBN : #3540798617 | Date : 2008-06-17

Description :

PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) by by Willy Schneider

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